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Brand space · Brooklyn

Wig Salon

Amid Brooklyn’s textured streets, weathered bricks and old storefronts, a new form emerges, quiet yet confident. Concrete and glass create a dialogue of mass and light, a modern rhythm with a hint of Brutalism. Private yet alluring, it stands in contrast yet in harmony: contemporary, poised, and grounded in its place.

ProgrammeWig salon
LocationBrooklyn, New York
ScopeInterior architecture, façade, FF&E, lighting
Year2025–26
The round lobby
Arched backlit mirror
Consultation room
Skylit ceiling recess
Styling stations
Floating stone vanity

The corner

Existing & Proposed

The corner as it stood, a weathered two-storey building beside the elevated train
Existing
Our rendering of the corner: a stone-clad building with deep-set windows and an arched entry
Our rendering

The plan

Designed Around the Journey

A layout designed around the brand, the customer journey, and the experience we wanted every client to leave with.

The original floor plan
Before
The Brick & Velvet floor plan
Our approach
The round lobby with a skylit ceiling recess and a curved lounge

Lobby

Light and Mass

Reception beneath a skylit recess: architecture that feels both grounded and weightless, revealing beauty through restraint and contrast.

The salon with sage drapery and arched backlit mirrors

Salon

Sage Drapery, Arched Mirrors

Tools and power hidden behind full-height drapery, so the room stays calm through a full day of appointments.

Powder room with curved plaster walls and a floating stone vanity

Powder room

Plaster and Stone

Warm plaster and a floating stone vanity.

Private suite

The Collection on Display

Lit wig shelving, oak joinery and a dark stone wall for private fittings.

Private styling suite with lit wig shelving and oak joinery

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